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About MCoBeauty

Meet MCoBeauty, Australia’s leading luxe for less, cruelty-free beauty brand creating trend-focused makeup and beauty solutions for $30 or less. MCoBeauty is inspired by you, everyday women that seek impactful yet affordable beauty essentials that still deliver on quality

MCoBeauty’s goal is to make customers excited about their next beauty purchase, because our products have been tailored to better reflect what women really want in their beauty bags: believable, achievable beauty. 

Whether it’s a game-changing brow innovation such as Tattoo Brow, the buzziest beauty trend of the moment like Blue Lash or shopping our cult favourites such as XTENDLASH, Highlight & Glow or Magic Brows, MCoBeauty’s promise is to make it accessible to you.

The brand is focused on current trends and continues to evolve with a finger-on-the-pulse strategy, working with some of the most influential names within the social landscape to become authentic brand voices for MCoBeauty. Internationally recognised celebrities, influential TV personalities and award-winning makeup artists have all become ambassadors for the brand supporting the luxe for less product offering.

Founded by Shelley Sullivan in 2019, MCoBeauty evolved out of the success ModelCo’s 18-year legacy to further dominate the luxe for less beauty space with sought-after products that deliver what they promise whilst fusing integrity and purpose.

MCoBeauty is proudly cruelty-free and a PETA certified cosmetics company.

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