We all want more beauty for our buck, which is why our 2025 ins and outs are all about making your beauty routine work smarter, not harder. Plus, get ahead of the trends everyone will be talking about!
INS
Multi-purpose products
Many of our products are designed to be used in various ways. It means you can buy less and do more, which can make your getting ready routine extra efficient. For example, our Loose Powder Cool & Set can be used to blur, set, and perfect your makeup while reducing visible shine and enhancing your makeup’s longevity.
Lip gloss revival
The early 2000s lip gloss trend sees ultra-shiny, mega-plumped pouts come back into fashion – but not as you know it. Our modern lip formulas help give you a super juicy look without that sticky, hair-stuck-on-your-gloss texture.
Glow Lip Plump 4-in-1 Treatment Oil, $18
Blush-forward looks
Bright, bold blush looks aren’t going anywhere. Try draped blush, sweeping from your cheeks towards your temples, for a lifted-looking glow. Apply it to the apples of your cheeks for an adorable look, or follow a W motion (cheekbones, apples, across your nose, apples, cheekbones) to create a sun-drenched appearance.
Liquid Blush Luminous Glow, $26
‘Your skin but better’ foundations
When you take good care of your skin, there’s usually less of a need (or desire) to cover it up. That’s just one reason why skin tints and sheer foundations are taking over from full-coverage foundations. They’re also easier to apply, may require less touch-ups, and often feel lighter on your skin.
Flawless Glow Luminous Skin Filter, $35
Tints and stains
With rich colour payoff and maximum longevity, tints or stains are essential for your daily makeup routine. Simply swipe it on and blend it out to achieve your desired colour intensity. Better yet, formulas like our Bouncy Jelly Tint Cheek & Lip are suitable for adding pigment to your cheeks and lips for a cohesive, monochromatic look. Trust us: you’ll want one in your bathroom and another in your bag.
Bouncy Jelly Tint Cheek & Lip, $20
Fresh florals
Fruity and gourmand scents have their moment, but floral aromas are ready to make a return to the spotlight. Our floral Fragrance Mists and Fragrance Roll Ons blend botanical notes mixed with warm, juicy scents that are reminiscent of warm spring days – the opposite of powdery, old-fashioned perfumes.
Fragrance Mist No. 3, $20 for 90ml or $45 for 240ml
Fragrance Mist No. 6, $20 for 90ml or $45 for 240ml
Fragrance Mist No. 7, $20 for 90ml or $45 for 240ml
OUTS
Overpriced beauty products
Spending hundreds of dollars on your beauty routine isn’t necessary. When our luxe-for-less products do as good a job – if not better – than the brand names, it goes to show they didn’t need to be so pricey in the first place!
Excessive filters
Everyone – yes, even your favourite celebrities or influencers – has pores, blemishes, texture, and skin tone concerns. The only difference between you and them is they have a team of professionals on call to ensure they always look flawless, online or in person. Most people’s budget doesn’t account for that, so accepting the skin you’re in is the most valuable thing you can do.
Neglecting SPF
We all know the dangers of not using SPF and adequate sun protection methods. Not just on sunny days – it’s crucial every day. And it’s not enough to apply sunscreen once before you head out either. It’s essential to reapply regularly, per the product’s directions, to ensure your skin is protected.
Invisible Facial Sunscreen SPF50+, $35
Super Glow Invisible Face Mist SPF50+, $35
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE.
Wear protective clothing, hats and eyewear when exposed to the sun. Avoid prolonged exposure in the sun. Reapply frequently to maintain protection.
Muddy contour
Contour should never look too brown, too orange, or too dark. It ruins the illusion you’re trying to create: a sculpted, dimensional, and natural-looking appearance. Our contouring products have just the right amount of buildable pigment to help bring out your best features without looking overly ‘done.’
Instant Contour Cream Bronzer, $29
Lash extensions
Lash extension appointments are time-consuming and costly, not to mention they require ongoing maintenance. In the spirit of making life easier in 2025, XtendLash Mascara is the antidote to lash extensions. It’s formulated with fibres to mimic the fluttery look of extensions, giving your everyday makeup and special occasion styles a glamorous finish.
XtendLash Mascara, $28
Excessive skincare routines
If you’re the kind of person who enjoys maintaining a 10+ step skincare routine, that’s very impressive. But it’s safe to say most of us want our routine to be quick, efficient, and easy to stick with. If you’re ready to streamline your skincare, get back to basics with a cleanser, moisturiser, and sunscreen. When (or if) you’re ready for more, add on extras like a targeted serum or mask designed for your skin concerns.
